One name that has emerged as an excellent success story in the busy arena of e-commerce is "noon." Mohamed Alabbar, an entrepreneur from the UAE, started noon in 2017. Since then, it has evolved from a startup to a leading e-commerce operator in the Middle East. This article examines the voyage of noon, as well as the key variables that contributed to its success and the impact it had on the Middle Eastern e-commerce industry.

The ambitious goal that drove noon's founding was to create a domestic e-commerce platform that catered to the specific needs and tastes of Middle Eastern consumers. Mohamed Alabbar, the guy who helped redefine Dubai's skyline, set out to create a regional e-commerce giant that would not only compete with global shops but also transform the region's online shopping experience.

Market and Partnerships Strategi

One of the primary factors contributing to noon's success was its wide understanding the Middle Eastern market. Instead of replicating already established concepts from the West, midday tailored its products to the region's cultural variations and purchasing preferences. Given the importance of weekends in the Middle East, noon decided to perform sales and promotional efforts there to generate interest and revenue.

From the start, noon focused on forming strong connections to help it expand. Given the importance of offering a diverse range of products, noon has collaborated with a number of companies, including regional retailers and worldwide powerhouses. By making this tactical decision, the platform was able to cater to its consumers' various preferences and excites by offering them a wide range of products across multiple categories.

Noon “Yellow Friday” 

One of noon's finest moves was to introduce "Yellow Friday," its own version of the well-known "Black Friday" deals. On a bold bet, noon heavily invested in this event and offered incredible deals and discounts. The choice significantly enhanced the company's income because "Yellow Friday" immediately became one of the most awaited shopping days in the area, attracting people of online customers.

Noon Investments

E-commerce platform Noon.com is receiving $2 billion in financing from investors including Saudi Arabia’s sovereign wealth fund over the next three to four years, to heat up the competition with its regional rival, Amazon.

Mohamed Alabbar, chairman of Emaar Properties, raised $1 billion from investors, including the Saudi Public Investment Fund (PIF), to build the platform. It now has over 4 million daily customers, and growth is growing as it expands into grocery delivery. Noon now operates in the United Arab Emirates, Saudi Arabia, and Egypt, with plans to expand into other Middle Eastern countries.