
Minimalist: From Bare Essentials to a $500M Skincare Powerhouse
When two IITians, Mohit Yadav and Rahul Yadav, founded Minimalist in 2020, their goal was simple yet bold: to bring transparent, science-backed, and affordable skincare to Indian consumers who were tired of marketing fluff. Today, Minimalist has grown into one of India’s most successful D2C beauty startups, valued at $500 million, with its eyes set on global dominance. The Beginning: Stripping Skincare to its Core Minimalist was born during the pandemic in 2020 when the Indian beauty industry was booming but cluttered with jargon and luxury pricing. Inspired by global brands l...
- 20 August 2025