iD Fresh: A Story of Innovation, Trust, and Resilience
In 2011, as a newlywed, I discovered iD Fresh Food's ready-to-cook batter packs at my local supermarket. The joy of effortlessly making soft idlis and crispy dosas was incredible, freeing me from the messy process of grinding rice and urad dal for hours. This personal revelation mirrored the experience of countless South Indian households, where the convenience of fresh, stone-ground batter in a pack revolutionized the traditional breakfast routine. Founded in 2005 by P.C. Musthafa and his four cousins in a 50 sq. ft. kitchen in Bangalore’s Thippasandra, iD Fresh Food today stands...
- 14 October 2024