Sugar Cosmetics, one of India's leading premium cosmetic brands, has developed an exclusive following among millennials. Sugar is the cosmetics brand of choice for strong, independent women who challenge any limits or parameters set on them. Sugar Cosmetics provides products that are a great match for every Indian skin tone throughout the seasons and calendar, which is rare.

Vineeta Singh is a co-founder and a strong independent woman who inspires many young girls, founded the company by making it accessible, affordable, and suitable for Indian skin types. The company's products and effective marketing strategies have pushed the brand to the top of the list of Indian women's preferences.

Vineeta Singh is the co-founder and CEO of both SUGAR and Fab Bag. FabBags is a grooming subscription service that launched in 2012. Along with Sugar Cosmetics, other companies competing in the cosmetics sector include Nykaa Cosmetics, Kay by Katrina, and Starlust.

Her first job at Deutsche Bank was as a student in 2006. Vineeta Singh's extensive experience in the banking and finance industries earned her the position of Director at Quetzal Verify Private Limited. Her career in that role, however, lasted five years.

Vineeta Singh founded Sugar after failing to launch two previous businesses and leaving a job offer of "one crore" from an international investment firm. That is correct. Instead of making something for others, she wanted to accomplish something for herself. Vineeta co-founded her third firm, Sugar, with her husband, Kaushik Mukherjee.

Back then, Lakmé, L'Oréal, and MAC Cosmetics led the Indian cosmetics industry. Then, in 2012, SUGAR was founded, overcoming a wave of local and global competitors to become India's fastest-growing cosmetics brand. Sugar has become India's fastest-growing cosmetics brand in just five years. The company operates over 2500 branded outlets in more than 130 cities and produces more than 100 crores in sales.

Sugar Cosmetics is a popular brand among millennials and one of India's fastest-growing premium cosmetics companies. Sugar, with its clutter-breaking attitude, unusual minimal packaging, and naturally good products, is the cosmetics of choice for bold, independent women who refuse to be stereotyped. Bestsellers in the Lips, Eyes, Face, Nails, and Skin categories are shipped throughout the world from the brand's cutting-edge facilities in Germany, Italy, India, the United States, and Korea.

“My savings were diminishing; I’d hardly ever go out because I was on a strict budget. But I pushed on. I even started a venture, but it didn’t work as planned. After a year, I felt brave enough to give entrepreneurship another shot with Fab Bag, a beauty subscription company. But after research, I realized the need for quality cosmetics for Indian women–that’s how Sugar Cosmetics was born."

The company sells cosmetics and personal care products geared towards the Indian market.After closing a $50 million deal with private equity firm L Catterton, Singh characterized the company's products as catering to the preferences of women with diverse skin tones.In September 2022, Bollywood star Ranveer Singh invested an undisclosed amount and became a "brand evangelist" of Sugar Cosmetics. She has been a Shark on the business reality TV show Shark Tank India since the show started airing on SonyLIV in 2021.