Sugar Cosmetics, one of India's leading premium cosmetic brands, has developed an exclusive following among millennials. Sugar is the cosmetics brand of choice for strong, independent women who challenge any limits or parameters set on them. Sugar Cosmetics provides products that are a great match for every Indian skin tone throughout the seasons and calendar, which is rare.

Vineeta Singh is a co-founder and a strong independent woman who inspires many young girls, founded the company by making it accessible, affordable, and suitable for Indian skin types. The company's products and effective marketing strategies have pushed the brand to the top of the list of Indian women's preferences.

Vineeta Singh is the co-founder and CEO of both SUGAR and Fab Bag. FabBags is a grooming subscription service that launched in 2012. Along with Sugar Cosmetics, other companies competing in the cosmetics sector include Nykaa Cosmetics, Kay by Katrina, and Starlust.

“My savings were diminishing; I’d hardly ever go out because I was on a strict budget. But I pushed on. I even started a venture, but it didn’t work as planned. After a year, I felt brave enough to give entrepreneurship another shot with Fab Bag, a beauty subscription company. But after research, I realized the need for quality cosmetics for Indian women–that’s how Sugar Cosmetics was born."

Her first job at Deutsche Bank was as a student in 2006. Vineeta Singh's extensive experience in the banking and finance industries earned her the position of Director at Quetzal Verify Private Limited. Her career in that role, however, lasted five years.

Vineeta Singh founded Sugar after failing to launch two previous businesses and leaving a job offer of "one crore" from an international investment firm. That is correct. Instead of making something for others, she wanted to accomplish something for herself. Vineeta co-founded her third firm, Sugar, with her husband, Kaushik Mukherjee.

Rise of SUGAR Cosmetics 

Back then, Lakmé, L'Oréal, and MAC Cosmetics led the Indian cosmetics industry. Then, in 2012, SUGAR was founded, overcoming a wave of local and global competitors to become India's fastest-growing cosmetics brand. Sugar has become India's fastest-growing cosmetics brand in just five years. The company operates over 2500 branded outlets in more than 130 cities and produces more than 100 crores in sales.

Sugar Cosmetics is a popular brand among millennials and one of India's fastest-growing premium cosmetics companies. Sugar, with its clutter-breaking attitude, unusual minimal packaging, and naturally good products, is the cosmetics of choice for bold, independent women who refuse to be stereotyped.

Bestsellers in the Lips, Eyes, Face, Nails, and Skin categories are shipped throughout the world from the brand's cutting-edge facilities in Germany, Italy, India, the United States, and Korea.The company sells cosmetics and personal care products geared towards the Indian market.

After closing a $50 million deal with private equity firm L Catterton, Singh characterized the company's products as catering to the preferences of women with diverse skin tones.In September 2022, Bollywood star Ranveer Singh invested an undisclosed amount and became a "brand evangelist" of Sugar Cosmetics. She has been a Shark on the business reality TV show Shark Tank India since the show started airing on SonyLIV in 2021.

Vineeta Singh Net Worth Growth

The startup reported an operating revenue of INR 420.2 Cr in FY23, an 89% increase from INR 221.8 Cr it had generated in the previous fiscal year. As of 2024, Vineeta Singh's net worth is estimated to be ?300 Crores or $3 billion. Most of her wealth stems from her successful makeup brand.

Notable Investments by Vineeta Singh in Shark Tank India

Skippi Ice Pops:Vineeta Singh, along with other sharks, invested in Skippi Ice Pops, a company that produces 100% natural ice popsicles. This investment highlights her interest in supporting unique food and beverage startups with a focus on health and natural ingredients.

Booz Scooters: Booz Scooters, a company that provides electric scooters for last-mile connectivity, attracted Vineeta's investment. This aligns with her interest in sustainable and environmentally friendly transportation solutions.

CosIQ: It is, a skincare brand focused on innovative and scientifically-backed products, received investment from Vineeta Singh. Given her background in the beauty industry with Sugar Cosmetics, this investment was a strategic move to support and mentor a brand in a related field.

The Yarn Bazaar: The Yarn Bazaar, a B2B marketplace for yarn trading, secured investment from Vineeta. This reflects her interest in tech-enabled platforms that streamline traditional industries.

Let's Try:Let's Try, a brand offering healthy and innovative snack options, was another recipient of Vineeta's investment. This shows her inclination towards the FMCG sector, particularly in health-oriented food products.